SEO & PPC

RETAIL STORE

A leading Online Gadget Store wanted to increase traffic and eCommerce revenue from their website.

BillionApps provided SEO and PPC Services

THE SITUATION

An online gadget shop wanted to increase natural search rankings, traffic and eCommerce revenue.

THE SOLUTION

Keyword research identified that there was an opportunity to rank on the 1st page of Google’s results for the keyword “gadget gifts” and “gift ideas for men”.

Meta data optimization applied the target keywords to title tags, Meta descriptions and headings across every page of the site.

Producing a range of bespoke content around gifts for men, gifts at Christmas and new gadgets and promoting this content across social media to maximize reach.

Link building included gadget and tech blogger outreach, content curation and community engagement to increase the value of the inbound links.

The Results

• Ranked #1 in Google for the keywords “gadget shop”, “gadgets for men” and on page 1 for tens of thousands of other non-branded keywords
• eCommerce SEO sales increased by 57% year on year
• Organic traffic to the site increased by 91% year on year

SEO, SOCIAL & PPC

LEADING TRAVEL PORTAL – SPECIALIZING IN ROUND THE WORLD TRIPS
Billionapps provided SEO, social media and PPC services

THE SITUATION

A round the world travel specialist wanted to increase traffic and lead generation from their website to drive online hotel and flight bookings.

THE SOLUTION

• Digital marketing strategy included how to utilize social media review sites such as TripAdvisor to drive audience engagement.
• Keyword research identified that there was an opportunity to rank at the top of the 1st page of Google results for the keyword “round the world flights”.
• Technical auditing found quick wins for the site to improve the ability for search engine robots to crawl and index the site.
• Meta data optimization applied the keyword strategy keywords to title tags, meta descriptions and headings.
• Content optimization best practice guides were distributed to the team so that they could include the keyword strategy within their onsite content and blogging when relevant.
• Ongoing link building included “gap year student” forum engagement, negotiating blogs with links back to the site to be posted on “twilight travelers” websites and social media optimization increased the value of the links from third party websites and the subsequent reputation of the website to Google.
• PPC consultancy included supporting We Engaged an experienced Digital Marketing Manager with existing PPC skills and then providing ongoing 1-2-1 guidance and PPC training to improve the existing Google AdWords account.

THE RESULTS

• Page #1 in Google for the keyword “round the world flights” and over 3000 other keywords now sending traffic to the site each month
• Website traffic increased over 40% year on year
• SEO lead generation increased by 81% year on year
• PPC lead generation increased by 189% year on year

PPC

A Leading vehicle finance website – offering car loans to customers already declined for bad credit as a result of mortgage arrears, IVA or bankruptcy.

THE SITUATION

• Drive a higher number of leads completed per day
• Lower the overall cost per conversion to make the PPC account more profitable
• Increase the conversion rate for the core keywords in the campaigns improve the click-through rate (CTR) and average position of ads
• Work to improve the quality score for keywords to lower average cost per click.

THE SOLUTION

Always working to the brief of the target audience and CPA, nearly 500 Ad Groups were created to effectively target all 1,800 keywords at a granular level; driving higher Click-through Rates and Conversions.

Over 1,200 adverts have also been created as part of ongoing split-testing of advert text to further increase CTR and Conversions through capturing better consumer interest.

Extensive keyword research was used to find new target keyword opportunities and uncover thousands of negative keywords. This helped eliminate wasted clicks, thus reducing the all-important Cost per Lead.

Google AdWords’ Ad Extensions features were used to maximize the value from each ad’s space in the results by providing details of USPs and phone numbers alongside the core written ad text. Ad scheduling and bid multipliers were also used to further refine targeting to only the best performing UK locations at the most effective times.

THE RESULTS

• Total YOY PPC Conversions Increased by 178%
• Cost per Conversion Decreased by 83% in 2 Months.
• Click Through Rate Increased by 134%

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